The reason we're doing this rally is to raise as much money as possible for our chosen charity; Cool Earth. They have protected over 450,000 acres of forest that sit directly in the paths of chainsaws and bulldozers, creating a living shield to a further 3 million acres of forest.

 

Cool Earth know that saving the rainforest isn’t a new idea. Managing to do it is. Over the last 40 years, half the world’s rainforests have been destroyed. That’s why Cool Earth decided to go about things differently. They don’t create reserves or put up fences. They don’t buy land. Instead, they put indigenous people back in control of the world’s most endangered rainforest.

 

These people have lived in the forest for countless generations. Their homes are now on the frontline of deforestation. They have the most to lose from deforestation. By building better incomes, better schools and better clinics, Cool Earth give its partner villages the resources they need to keep their forest intact.

 

Cool Earth is now working alongside 113 rainforest villages throughout the world. These partner villages are protecting over 500,000 acres of forest that lie directly in the path of chainsaws and bulldozers. The clever part is that this forest is forming a shield to make the neighbouring forest inaccessible to loggers – saving millions of acres of further forest.

 

At least 90% of each donation to Cool Earth goes directly to their projects. With this support, Cool Earth can put in place the simple steps that change the fate of at-risk rainforest and the lives of its indigenous partners.